July 27th, 2006 . by Dr. John W. Horn PhD
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed’s content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader. Read the rest of this entry »
Posted in Blog Basics, RSS, Blog Marketing | No Comments »
July 26th, 2006 . by Dr. John W. Horn PhD
What is Pod casting?
Pod cast is like a radio show. Each show consists of a series of individual episodes that you can listen to how you want — on your PC, using your MP3 player, or with just a web browser. If you’ve never listened to pod casts, you’re in for something exciting. Manager’s tools, Sports, comedy, movies, food, politics, music, books, speeches, Cookery classes, tours, whatever — you name the topic and you’ll find pod casts about it. Not only do you have a variety of choice, you can listen whenever and wherever you want. Read the rest of this entry »
Posted in Blog Basics, Corporate Blogging, Video Blog, Podcasting, Audio Blog | No Comments »
July 26th, 2006 . by Dr. John W. Horn PhD
Everyone seems to be making and listening to podcasts nowadays. At the beginning, podcasting seemed to be associated with the so called computer geeks. These days however, it is not uncommon to see podcasts from businesses and corporations trying to widen their horizons and get a hold of a larger market. As podcasts inherently surpasses the limits of traditional broadcasting and advertising, they present a feasible alternative to businesses as a means of making their presence felt all over the world. Read the rest of this entry »
Posted in Blog Basics, Blog Marketing, Custom Blog, Podcasting, Audio Blog, Photo Blog | No Comments »
July 26th, 2006 . by Dr. John W. Horn PhD
Marketers have found that blogs are excellent tools for communicating with their audience. Anyone who has something to sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding. Microsoft and Sun are using them to communicate with the developer community.
Blogs have a number of advantages that make them excellent tools for communication.
They are cheap to install and require little or no technical expertise. So the entry point for blogging is very low when compared to the expense of hiring a website designer.
While building a website is often out of the reach of most solo entrepreneurs, anyone can start a blog. If you can’t write or hate to write, you can start an audio or video blog. The possibilities are endless.
Blogs also help you create content that search engines love, and encourage linking from a number of other bloggers who write on similar topics. This makes them excellent tools for getting high search engine rankings and boosting your visibility.
They also encourage immediate responses from your readers and customers, so you can get feedback, tweak your campaigns and respond better to the market’s demands. Read the rest of this entry »
Posted in Blog Basics, Search Engine Optimization, Blog Marketing, Custom Blog | No Comments »
July 26th, 2006 . by Dr. John W. Horn PhD
- The booming world of blogging
You find that you’re coming across more blogs everyday on the internet, and you’ve decided to create your own. You even know precisely what you’ll write about. But wait there! It’s not which platform, hosting service, or color scheme you choose for your blog that determines how successful it will be, even if it is a pretty shade of pink. Your topic of choice is the most important decision of all, and one that will affect every other aspect of your blog; and you had already made your mind up?.. Perhaps you should read on first! Read the rest of this entry »
Posted in Blog Basics, Blog Marketing, Blog Template, Custom Blog, Corporate Blogging | No Comments »
July 23rd, 2006 . by Dr. John W. Horn PhD
“RSS” stands for “Really Simple Syndication.” And that is exactly what it is… a great way for content publishers (including you) to distribute your content for free.
Over the last year you can not have escaped those RSS buttons all over the Internet, inviting you to sign up for the website owners RSS feed(s)
Apple, Microsoft, CNN, the BBC, even the owner of your local pet shop uses these RSS buttons on their website.
With Internet Explorer 7 now containing a built in “RSS reader” complete with a button that turns orange when it detects an RSS feed on a webpage - RSS is big news for Internet Marketing. Read the rest of this entry »
