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How To Bring Large Amounts of Traffic To Your Blog

August 31st, 2006 . by Dr. John W. Horn PhD

How To Bring Large Amounts of Traffic To Your Blog
By Stefani Partin

Have you been blogging, but not too many people are visiting it? Are you waiting for those comments to come flooding in, but all you get is spam comments? I am going to tell you just a few things you can do, to bring in steady traffic to your blog.

Many new bloggers start a blog but get easily discouraged because they have no readers reading it. Well, the readers can’t read your blog, if they can’t it.  They also won’t read it, if it’s not something they want to read.

My biggest tip I will give here is, give your readers something they want to read. If you write a post that people enjoy reading, they are going to reward you by coming back. Never forget that your readers are real people, make your posts conversational. When you are blogging, remember to keep each post to one topic only and include keyword rich words in your title. Be sure to post to your blog often. Search engines love blogs and if you are posting daily, your blog is going to be indexed by the engines even faster and more frequently.

My next tip, if you are looking for really large amounts of traffic, I would like to suggest optimizing your posts for the search engine. You will want to throw a little SEO into your postings. You can do this easily by doing the following:
1. Use your primary keywords in the title of your post
2. Use your secondary keywords in the body of your post
3. Use your keywords in your anchor text of links in the body of your posts
If you follow those three steps above, you have a better chance of your posts being properly indexed by the search engines. This means more traffic for you.

My next tip, submit your blog to as many directories as possible. If you haven’t done so, make sure your blog has a RSS feed. If you are using Wordpress, it will create a feed for you.  If you don’t know much about feeds, visit http://www.feedburner.com  You can submit your blog url and it will give you a RSS feed address to use. I use Feedburner with my blogs hosted on Blogger.  When submitting your blog and RSS feed to directories, make sure you try to submit to the big directories like Technorati, Yahoo, DMOZ, MSN, etc. Here is a large list of blog directories you can submit to:
www.toprankresults.com/blog-submit-list.htm
My next tip, add a option to subscribe to your blog so your reader is updated by email when you make a new post. This is a great way to get readers to come back to your site. I use a service from FeedBlitz. You can signup for a free account at Feedblitz, then login to your account and grab some code to place into your blog template. In return, you are able to capture your subscribers names and email addresses. When you update your blog, all your readers will get an email letting them know. Don’t pass up this way to bring traffic to you.

My next tip, create inbound links to your blog. You can do this easily by visiting other blogs and posting comments. You can trackback to other’s blogs in your posts. If you have other blogs or websites, link to your blog within those. Basically, post your link to as many places as you can.

My last tip, ping ping ping. Make sure to ping your blog to as many as the services as you can. I use a free service at Pingomatic www.pingomatic.com

At Pingomatic you can type your blog url, then select the service you want to ping. They have about 20 services you can select. This saves a ton of time because you can ping all the selected services at the same time.

Happy Blogging!

© 2006 Stefani Partin, a work at home mom of three from CA who owns a network of sites for moms, blogs, a newsletter and more. Stefani dedicates her time to helping moms find ways to make money at home. Visit Stefani’s blog at www.StefaniPartin.com or visit her main site at www.MommyEnterprises.com

Article Source: http://EzineArticles.com/?expert=Stefani_Partin

 

Are Corporate Blogs a Waste of Time for Upper Management?

August 31st, 2006 . by Dr. John W. Horn PhD

Are Corporate Blogs a Waste of Time for Upper Management?
By Greg Magnus

Telling your boss he or she needs a blog could get you fired. A generic blog with generic comments by your CEO and/or your upper management team does not produce significant returns for the time invested. More to the point, it is likely a waste of their time. We all know it, but thousands of blogs like this exist. Why?

Corporate management has been told they need to blog to connect with customers, prospects, vendors and associates. This is good advice for CEOs and managers that are excellent bloggers with plenty of time on their hands. Slim chance you work for one of these people.

So how should corporations more effectively use a blog?

PR Blogging Machine

Add your blog as a link on your corporate website, but you don’t necessarily need to call it a blog. There is no need nor many compelling reasons to have a stand alone blog. Your blog should look and feel just like any other page on your website, except the content is now going to be fresh, relevant and informative to your target market. Use the “News” link on your website and turn that stale, outdated content into a well-oiled, PR blogging machine.

Limit the posting rights to your marketing/PR department. Publish at least 2-3 posts per week; not an overbearing workload. Write press releases and relevant industry news that includes quotes and comments from the CEO and upper management. This will minimize their time involved while maximizing their exposure both internally and externally - everybody wins.

One benefit is your IT Department can set it up easily and little (if any) developer time is required to keep the “News” page updated. Search engines will love the fresh content and your website SEO results will improve, another benefit. Also, your website visitors can comment, you can promote the site in your newsletters and marketing materials, and your customers have a compelling reason to bookmark your website.

Involve Your Human Resources Department

With little effort, your human resources department can post job openings on the “News” page after you convert it to a blog format. A separate HR page, or multiple pages for each job opening, can easily be included and updated by your HR Department. Consider creating an RSS feed so potential candidates can check your job openings from their desktop easily.

Marketing Department Announcements

Again, with little effort you can also include an “Events” section on your “News” page once it is converted to a blog. Exhibiting at a trade show next month? Is your management team involved in any seminars, webinars, webcasts, or other marketing events? Using a blog to promote your corporate events is effective and the content improves your SEO results.

There are many ways to view blogs. When you realize blogs are software tools as much as anything  else, their uses are practically endless.

By Greg Magnus, a freelance writer and owner of eoecho.com; a communications consulting firm that provides custom publishing and marketing services. He can be reached via email (greg “at” eoecho.com) or his Blog: Greg Magnus.

Article Source: http://EzineArticles.com/?expert=Greg_Magnus

 

RSS Feed Tips to Help Search Engine Optimization

August 31st, 2006 . by Dr. John W. Horn PhD

RSS feeds are a great communication medium, and when properly managed, web feeds can bring in significant Internet traffic. RSS feeds should contain compelling themed content with episodic titles that are united in common broad theme. Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and Read the rest of this entry »

How To Keep Your Website Fresh With RSS

August 31st, 2006 . by Dr. John W. Horn PhD

One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What’s more, you will be rewarded by the search engines. I recommended that you add new and original content to your site as often as possible, ideally once a day. Read the rest of this entry »

5 Reasons To Use Blogs In Internet Marketing

August 31st, 2006 . by Dr. John W. Horn PhD

While the Internet is relatively new, blogging is newer still, having begun in the late 90’s.  Originally, it wasn’t much more than a means of allowing visitors to a website to comment or express an opinion.  Original blog comments were short; sometimes not more than one Read the rest of this entry »