January 29, 2007

How to Create a Podcast

Filed under: Blog Basics, Podcasting, Audio Blog — Dr. John W. Horn PhD @ 2:46 pm

By now you have heard all the buzz about downloading podcasts to your home computer, laptop, or iPod. Many of you have spent countless hours watching such podcasts for entertainment, to collect information, and for work or educational purposes. It is a fairly simple process if you are interested in creating your own podcast. (more…)

January 28, 2007

How “Blog-and-Ping” Can Boost Your PageRank

“Blog and Ping” is a term that refers to a technique where you make a post on your blog, and using your blog software’s in-built feature, you then send out a “ping” to various blog directories, notifying them that you have added a new post to your blog. (more…)

January 27, 2007

Turn Your Blog a Big Success

Filed under: Blog Basics, Blog Marketing, Blog Layout, Writing Articles — Dr. John W. Horn PhD @ 6:07 pm

It is a dream of every blogger to make his or her blog read by more and more people. Making a blog popular requires continuous effort. A popular blog earns big money for its owner by way of advertisements and affiliate networks. You may be posting very interesting subjects in your blog, which people are eager to know more. But you need to strategically position your blog to catch the attention of potential readers. For this, you need to build links with other websites or blogs with a higher page rank. Building one-way links with a higher page rank page is a sure way to catch the attention of search engines. (more…)

January 26, 2007

Using a Blog to Generate Adsense Income

Filed under: Blog Basics, Blog Marketing, Blog Layout — Dr. John W. Horn PhD @ 2:31 pm

Since the beginning of time, man has had this constant need to communicate and share ideas with others. Because of the widespread use and convenience of the Internet, sharing thoughts, ideas and experiences in several forms has never been easier - through blogging. (more…)

January 25, 2007

Flu-like Symptoms - The Single Biggest Tip for Successful Business Blogging

Filed under: Blog Basics, Blog Marketing, Writing Articles — Dr. John W. Horn PhD @ 4:45 pm

I was about to author a post regarding sickness. I was going to preface by saying something like “A not very productive post, because I’m not feeling very productive.” And then go on to ask you, my audience, to help me. You see, I’ve been suffering from flu-like symptoms since this morning. I’m pretty sure it’s not HIV, Viral Hepatitis, Lyme Disease, or the myriad of other diseases that cause flu like symptoms, pretty sure… (more…)

January 24, 2007

Setting Up a Successful Business Blog

Filed under: Blog Basics, Blog Marketing, Blog Template, Blog Layout, Corporate Blogging — Dr. John W. Horn PhD @ 3:31 pm

Whether you own an off-line or on-line business, you can not truly succeed until you have harnessed all the opportunities offered by the Internet. Nothing proves this fact as clearly as the power of business blogs to bring your products to the attention of millions of online users who can skyrocket your sales. A business blog is a cheap, user friendly and flexible marketing tool by means of which you can advertise your wares and gain a distinct advantage over your competitors. (more…)

January 23, 2007

5 Ways a Blog can Benefit Your Business

Filed under: Blog Basics, Blog Marketing, Blog Layout — Dr. John W. Horn PhD @ 5:34 pm

When people first learn that blogs can be used to benefit their
business, they usually consider it as some form of advertising. 
But while blogs are commonly used to help promote business, there
are other ways in which they can benefit businesses as well.  The
following is a comprehensive list of ways in which a blog can
benefit your business. (more…)

January 22, 2007

Building Your Business with Blogging — Part 1

Filed under: Blog Basics, Blog Marketing, Blog Layout, Custom Blog, Corporate Blogging, Page Rank — Dr. John W. Horn PhD @ 2:05 pm

Blogging—it’s all over the web, and I do mean all over the web. In her 2003 article, “Meet the B-Blog,” Kathleen Goodwin noted that millions of bloggers were interacting across half a million blogs, with over a thousand new blogs popping up every day. At first glance, the “blogosphere” seems like a conglomerate of teen angst, purple journalism and creepy voyeurism. How could it be any use in business? (more…)

January 21, 2007

Three (3) Easy Ways to Optimize Your Blog

Optimizing a site is one of the trickiest and most easily ignored part of developing a high-traffic website. By allowing search engines to see your site more clearly, and how you would like them to see it, you will be receiving more of the customers that are relevant to your line of business. Search engine rankings like that found on Google, MSN, and Yahoo are a major marketing sources for new visitors. (more…)

January 20, 2007

Search Engine Visibility Becomes More Important Every Day

The Internet is now the number one choice for news as well as for information. 88 percent of economically active Americans are online today and 77 percent of them get their news online. Yahoo! News and Google News combined have the largest online news audience in the world today - even more than CNN or the BBC. With the Internet being so heavily used, as millions of searches are conducted online each day, it is crucial to have excellent search engine visibility. (more…)