The Blog Mill

A few years ago most business people who had even heard of the word “blog” associated it with opinionated weirdos and potty-mouthed teenagers expressing their angst online for all the world to see. And that stuff is certainly still going on in a lot of places.

But somewhere along the way, blogs got serious. When newspaper reporters started finding blog entries coming up ahead of their well-researched pieces in online searches for terms like “war in Iraq,” the journalistic world caught on. Now you can hardly find a mainstream newspaper whose editors and reporters don’t have blogs. Read the rest of this entry »

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To blog…or not to blog.

It’s a question on the lips of many savvy marketing executives these days. And it isn’t for everyone. If you’re up in the air, read my article “Blog for Business: How to decide if it’s right for your company”.

But if you’ve made up your mind you’re ready for a blog, let’s talk about how to do it right. But first, remember that a blog is a very powerful way to use your company’s “true voice,” and it takes the kind of care and nurturing you’d give any living thing. Read the rest of this entry »

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By Sean Ray

Customized SEO may or may not be worth the cost.

This is a very important aspect of customized SEO:  do not lead the spiders on a merry dance, and not bleed content from your site through crawlable links.  Links are fine, but in the right place.  If you have them in the wrong place through necessity, tell the spiders to ignore them.  Do not overuse this attribute.

But this is only the start.  Once the spider is on your index page, you must make it easy for it to crawl through all the other webpages on your site. Your links should be orderly, leading from one page to another, and not jumping all over the place.  If you have any links, such as affiliate links, that would lead the spider away from your site, tell the spider to ignore them.  There are ways to do this, such as the “nofollow” attribute. Read the rest of this entry »

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Every Industry Association should have a Blog and Forum attached to their websites as a means to communicate to their membership. It is a great way to pass on information and more and folks are getting their information in this way. Industry Blogs seem to be a very powerful tool indeed and to that point of truth an Industry Association must rise to the occasion to insure that their membership gets the most out of the Blog Initiative efforts.

It is incumbent of those who participate on Industry Blogs to understand the value of this communication tool and the rewards that can easily be reaped by pondering the most abstract of thought and tackling the most difficult multi- Read the rest of this entry »

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One of the best ways to insure that your site is being properly designed is to insure that keyword density limits for search engine spiders are being met.

Keywords are basically made up of one word or phrases describing terms that users might enter in the search engine to find products or services they are interested in. The trick to keyword placement is to not have the keyword placed too many times in one page. Read the rest of this entry »

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Customized SEO can be an important part of your online business if you intend search engine exposure to be a major factor in your advertising campaign.  Search engine optimization is a subject that most people know little about and make most errors in trying to achieve.

There is no argument that first page exposure on major search engine such as Google, Yahoo or MSN will bring visitors to your website.  However, with an increasingly large number of webpages competing for keywords, this is very difficult to achieve, and while it is claimed that natural writing of content produces better results than artificially optimized pages, there is much that can be done to help the process along. Read the rest of this entry »

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