October 31st, 2007 . by Dr. John W. Horn PhD
The idea of writing a novel directly into a blog is not new. In fact there was quite the little fad that took the blogging community by storm in 2004 when numerous writers kept trying to find new ways to use the blogging format to their advantage. Many of the new blog formats died out, including the blog novel. However, the reasons for the blog novel’s demise have more to do with the fact that it is a hard project to complete than that it does not work or is not fun. Read the rest of this entry »
Posted in Blog Basics, Custom Blog, Writing Articles | No Comments »
October 30th, 2007 . by Dr. John W. Horn PhD
For what purpose do you use your real estate blog? What is your blogging mission? What do you hope to achieve as a result of your real estate blogging effort?
These are all questions you should answer in advance, long before you start publishing to your blog.
Sure, you can just wing it, if you want to. But you will get more from your blogging efforts if you identify your real estate blog’s purpose in advance. On top of that, your blog will be much easier to manage if you have a purpose and mission already laid out. Let’s look at an example of a purposeful blog. Read the rest of this entry »
Posted in Blog Basics, Blog Marketing, Blog Template, Writing Articles | No Comments »
October 29th, 2007 . by Dr. John W. Horn PhD
Advanced Summary - This article offers advice to real estate agents on how to use a real estate blog for marketing purposes.
Real estate is a knowledge-based business. Home buyers and sellers want an agent who is professionally competent because there is big money on the line. A real estate blog can help agents demonstrate their expertise to the people who matter most — their clients and potential clients.
Real Estate Expertise and Consumer Perceptions Read the rest of this entry »
Posted in Blog Basics, Blog Marketing | No Comments »
October 27th, 2007 . by Dr. John W. Horn PhD
Any business model can benefit from adding a web log to their domain.
There is certainly nothing new about the concept of blogging, and yet many business owners and Internet entrepreneurs don’t seem to grasp the power of this simple strategy. This is evidenced by the fact that many business websites do not include a blog. Read the rest of this entry »
Posted in Blog Basics, Blog Marketing, Corporate Blogging | No Comments »
October 26th, 2007 . by Dr. John W. Horn PhD
Are you familiar with blogging? If you are someone who spends a lot of time on the internet then you are very familiar with the term but if you are a regular brick and mortar type of business person then you may not know what it is all about. In a nutshell it is just another way of maintaining an internet presence but it is really much more than that since it can be used to generate traffic and keep in touch with your customers. Read the rest of this entry »
Posted in Blog Basics, Blog Marketing, Corporate Blogging | No Comments »
October 25th, 2007 . by Dr. John W. Horn PhD
Blogs provide Internet users a place to discuss, share and communicate with other users from all across the world. Topics vary greatly as writers share political, personal, light-hearted, encouraging and other genres of stories with their avid readers. A number of reasons comprise the list of Internet user’s motivation to blog. This provides niche marketers a great starting point in achieving search engine ranks through sharing in the online blogging experience. Read the rest of this entry »
