According to Wikipedia, a blog is a website where entries are commonly displayed in reverse chronological order. Is that really an accurate definition of today’s blog? The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Blogging combined the personal web page with tools to make linking to other pages easier. People maintained blogs long before the creation of the term blog. (more…)
Reasons for having a corporate blog
I have been working on a project for setting up a corporate blog. Nice challenge for me! Many do’s and don’ts on the horizon, but really interesting and funny research work. I thought it would be nice of me to share the steps involved in getting a corporate blog together. But, first what is a corporate blog? It’s a web page where a company through authorized editors or through its employees can have a more informal voice. Style is an important ingredient for a corporate blog. It should be informal, with a personal touch, unlike the cold style of the press releases. (more…)
Blogs, or weblogs, are websites featuring diary-type entries displayed in chronological order, often providing commentary or news on a particular subject. Blogs may combine text, images, and links to other sites related to the subject matter. Many blogs also have features that allow readers to comment on them. Though most are primarily text-based, some blogs focus on art, photos, music, video, or audio as part of a larger network. Many people are also loyal blog-readers who read a certain blog everyday. (more…)
Blogging is one of the most powerful ways that you can use
to promote your web site. By definition it is a personal
journal that gets updated frequently of your thoughts. If
you are running a very big business like an ecommerce store
it also allows you to show your personal side and build a
human relationship with your customers. (more…)
Even if your business is predominantly off line, an online presence can greatly enhance your profits. Options for getting an online presence include:
Build a website
Create a blog
A blog is simply an online diary or web log. You can decide how your blog should look, how formal you want the tone to be, what graphics to include and how often you post new information on it.
Creating a blog has the following advantages (more…)
It is widely recognized that blogging is one way to easily add new content to a website, and a number of corporates are embracing the idea with gusto. Not only are there companies that do corporate blogging, but in lots of cases it is not just the CEO or the marketing manager who blogs, but the actual employees of the company itself. Google and Microsoft are just two companies that allow and/or support their employees in their blogging. But the whole idea is fraught with pitfalls. The problem is the conflict between confidentiality and openness and quite a number of blogging employees have been fired recently for inappropriate blogging behavior. (more…)
Do you need a blog for your business? Can the blogosphere really do all that much for you?
Many corporate websites for companies large and small today have a blog attached to their website. A blog is a fantastic tool for doing multiple things. It can drive traffic, get you more customers, increase customer satisfaction and improve your SEO rankings. (more…)
Many online mentors stress the importance and fundamentals of creating a blog for a business opportunity. When the online world of Blogging hit the Internet, many entrepreneurs frowned upon using it as a marketing tool, while others quickly plugged their small or large business into a blog. In todays online world of Business Blogging, sometimes referred to as B-Blogging, every entrepreneur is now looking at B-Blogging as a form of social networking or to enhance their customer base. (more…)
Any business model can benefit from adding a web log to their domain.
There is certainly nothing new about the concept of blogging, and yet many business owners and Internet entrepreneurs don’t seem to grasp the power of this simple strategy. This is evidenced by the fact that many business websites do not include a blog. (more…)
Are you familiar with blogging? If you are someone who spends a lot of time on the internet then you are very familiar with the term but if you are a regular brick and mortar type of business person then you may not know what it is all about. In a nutshell it is just another way of maintaining an internet presence but it is really much more than that since it can be used to generate traffic and keep in touch with your customers. (more…)