February 25th, 2008 . by Dr. John W. Horn PhD
According to Wikipedia, a blog is a website where entries are commonly displayed in reverse chronological order. Is that really an accurate definition of today’s blog? The modern blog evolved from the online diary, where people would keep a running account of their personal lives. Blogging combined the personal web page with tools to make linking to other pages easier. People maintained blogs long before the creation of the term blog. Read the rest of this entry »
Posted in Blog Basics, Corporate Blogging, Writing Articles | No Comments »
February 2nd, 2008 . by Dr. John W. Horn PhD
Reasons for having a corporate blog
I have been working on a project for setting up a corporate blog. Nice challenge for me! Many do’s and don’ts on the horizon, but really interesting and funny research work. I thought it would be nice of me to share the steps involved in getting a corporate blog together. But, first what is a corporate blog? It’s a web page where a company through authorized editors or through its employees can have a more informal voice. Style is an important ingredient for a corporate blog. It should be informal, with a personal touch, unlike the cold style of the press releases. Read the rest of this entry »
Posted in Blog Basics, Corporate Blogging | No Comments »
January 31st, 2008 . by Dr. John W. Horn PhD
Blogs, or weblogs, are websites featuring diary-type entries displayed in chronological order, often providing commentary or news on a particular subject. Blogs may combine text, images, and links to other sites related to the subject matter. Many blogs also have features that allow readers to comment on them. Though most are primarily text-based, some blogs focus on art, photos, music, video, or audio as part of a larger network. Many people are also loyal blog-readers who read a certain blog everyday. Read the rest of this entry »
Posted in Blog Basics, Blog Marketing, Corporate Blogging | No Comments »
January 14th, 2008 . by Dr. John W. Horn PhD
Blogging is one of the most powerful ways that you can use
to promote your web site. By definition it is a personal
journal that gets updated frequently of your thoughts. If
you are running a very big business like an ecommerce store
it also allows you to show your personal side and build a
human relationship with your customers. Read the rest of this entry »
Posted in Blog Basics, Search Engine Optimization, Corporate Blogging, WordPress | No Comments »
December 13th, 2007 . by Dr. John W. Horn PhD
Even if your business is predominantly off line, an online presence can greatly enhance your profits. Options for getting an online presence include:
Build a website
Create a blog
A blog is simply an online diary or web log. You can decide how your blog should look, how formal you want the tone to be, what graphics to include and how often you post new information on it.
Creating a blog has the following advantages Read the rest of this entry »
Posted in Blog Basics, Corporate Blogging, Writing Articles | No Comments »
December 6th, 2007 . by Dr. John W. Horn PhD
It is widely recognized that blogging is one way to easily add new content to a website, and a number of corporates are embracing the idea with gusto. Not only are there companies that do corporate blogging, but in lots of cases it is not just the CEO or the marketing manager who blogs, but the actual employees of the company itself. Google and Microsoft are just two companies that allow and/or support their employees in their blogging. But the whole idea is fraught with pitfalls. The problem is the conflict between confidentiality and openness and quite a number of blogging employees have been fired recently for inappropriate blogging behavior. Read the rest of this entry »
